When you promote, sometimes the trick is coming up with a trick! Something innovative and clever enough that gets you the attention you need.
Some years ago I started up a small marketing firm, and I ran into a few financial problems where I needed to raise funds (when you’re a new young business, this can happen – a lot). I knew about an “angel investor” a weathy entrepreneur who “invested” and/or lent money to young businesses. He’d give them a helping hand … if he liked their business idea.
The problem, getting in to see this large business owner was next to impossible. He had a personal assistant, a private secretary and several receptionists that handled most of his correspondence. And a very busy schedule with national and international interests!
He didn’t attend many of the local city (Portland, Oregon) business type affairs and functions. I was really struggling with…
View original post 526 more words